Marketing

How to Set Up a Coaching Program Part 2

Now we’ll cover what you’ll be coaching your clients to do, step-by-step. If you’re not proficient at any of these steps yourself, you can find plenty of videos and information on the net to help you along.

1. Create a VERY good reason for people to opt into your client’s list. The more specific the better. For example, “Discover how to make money online” is not going to convert nearly so well as “Discover how this retired kindergarten teacher averages $352 a day in 30 minutes by simply playing games on Facebook.”

The incentive to opt-in to the list should be every bit as good as a paid product, if not better. If using PLR, it’s got to be prime PLR and it should be renamed and given a new cover. The best option is to create a totally unique product available no where else, since this tends to increase opt-ins as well as lending instant credibility to your client.

Here’s an advanced tactic – offer TWO incentives to opt-in. The first is immediately delivered, the second is drip fed over a period of days or weeks. First, this provides incentive for the subscriber to give their very best email address so they can receive the rest of the incentive. Second, this also provides your client with a marvelous reason to write to their new list members daily. And third, it conditions new subscribers to OPEN and READ the emails they receive from your client.

2. Build a squeeze page. Simple often out-converts fancy. Think of it this way – the more you say, the more excuses you might be giving them NOT to opt-in. That said, simply asking for an email address without proper incentives does not work. You should have a great headline that arouses desire for the incentive as well as curiosity. A headline with 3-7 bullet points tends to work brilliantly when well written. If using a photo, do NOT use the standard photos everyone else uses. Instead, have the client either find something unique and captivating, or get them to use their own photo.
Advanced tactic: Write the squeeze page BEFORE creating the opt-in incentive. Yes, this does sound backwards, but it can have an amazing effect on your opt-in rate. Rather than trying to write a headline and bullet points about an existing product, you’re now free to embellish and get ultra-creative. Of course, the incentive will have to meet or exceed their expectations, so some moderation is necessary. But this technique can add another 10-20% to the conversion rate if executed properly.

Does your client need ideas for the incentive? Show your client how to research forums to see what people are asking. Teach them how to search Twitter for keywords and find tweets in real time about the topic. It’s good to make a copy and paste file of these questions and tweets for inspiration.

3. Track and test the squeeze page. Without getting too far ahead of ourselves, you’ll want to teach your clients the importance of tracking and testing, especially on the headline. A 5% increase in conversions can result in an added 500 subscribers for every 10,000 people who visit the squeeze page.

Plus, the better the squeeze page converts, the easier it is to monetize the funnel to the point of breaking even or making a profit. And when you have a high converting squeeze page, you also have more options when it comes to buying traffic. On the other hand, if a squeeze page is converting dismally, then only the very best traffic will result in a break even point, thereby severely limiting paid traffic sources to only a handful that convert high enough to make it pay.

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