There are practically unlimited ways you can set up a coaching program in hundreds of different niches. Obviously I can’t cover all the possibilities, so I’m going to outline one strategy that you can almost certainly begin implementing and teaching almost immediately, and it’s this: Listbuilding.
Every aspiring marketer knows s/he needs to build a list because that’s where the money is. Untold products have been sold showing people how to build and monetize lists. And yet there are thousands upon thousands of would-be marketers who simply don’t seem to be able to take that first step and set up their own list building system.
So here’s what you can offer them: A complete start to finish list building system that they can continue to use for years to come. In fact, you can even promise them a certain number of subscribers by a certain time frame once you get this process down.
What you will be doing is showing them step by step exactly how the entire list building system works, as well as helping them to get their list built. Whether you build it for them, have them do it or outsource is up to you and should be made clear from the onset. You could charge one price if they build it themselves under your direction, and charge extra if you do it or if you have it outsourced.
Now then, here’s the foundation you’ll want to lay with your clients from the start:
- Caution: This first item might not seem important, but I’ve found that it’s actually THE #1 STEP that sets your clients on the path to success. Without this, their own self-doubt can wreck havoc, especially if you are having them do their own work (which, by the way, is the method I recommend rather than doing the work for them.)
So what is the first step? Building their confidence that what you are teaching them will absolutely, positively work. Because it DOES.
Let them know that if they follow your instructions and do the work, they will absolutely, positively succeed. Their success won’t be based on how good they are at marketing, but rather a proven system that has been working since the dawn of the Internet. Using this system is no different than turning a key in a new car – regardless of who turns the key, the car will run. Period.
- Let them know they need to forget fads for right now and simply follow your instructions. How do basketball players get good at the game? By practicing the fundamentals like free-throw shots. List building is no different. If they want new-fangled marketing techniques, they can add them later once they learn the tried and true, proven fundamentals. In other words, they need to FOCUS.
- You’ll be teaching them to create their own PAID sales funnel. This funnel will bring in traffic to build their list while producing enough immediate income to cover costs. They don’t even need to make a profit at this point – they simply need to break even. The profit comes from the mailing list they are building.
- They can expect that once they get their system in place, their daily activity will look like this:
a. Buy one or more solo ads
b. Keep a careful eye on conversion stats – the object here is to break even. If a solo ad isn’t doing that, something needs tweaking.
c. Write an email to their list
d. That’s it. Simple, right? Even someone working a full time job will have time to do this.